Our company, Insight Graphics, has been in business since 1991 when we started publishing a journal on the health benefits of traditional Chinese medicine, culture, and exercise. Since then, many "Eastern" practices like Zen meditation, Feng Shui, Taijiquan (T'ai Chi), and Qigong have become more accepted into Western cultures. We have been at the forefront of this transition with the journal providing a way for instructors and practitioners to share their stories with the public.
So what does a graphics/publishing company have to do with avocados? Actually, it isn't too surprising because our farm and workshop is located in a secluded agricultural area of southern California, surrounded by thousands of avocado and other fruit trees. As avocado growers for the past 15 years, we know the amazing properties of raw avocado oil and developed ways to extract small quantities of oil for our own use. We use the oil for cooking, as skin treatments, and we recently starting making our own soap products.
Most of our fruit is sold to "packing houses" who warehouse, grade, pack, and sell to supermarkets across the US. The California avocado you purchase in a store could come from our grove. But packing houses deal in large quantities making it inefficient to have them pick up less than a couple hundred pounds of fruit at a time. That means that whenever we prune a small limb or thin a tree to keep branches from breaking, we have excess avocados. A family can only eat so many... so some are made into oil.
Our processing is labor-intensive because we use no automation and have to tighten the screw presses multiple times each day. We have no desire to be a major manufacturer of oil nor try to extract every ounce, so our focus is on quality and our oil is only available as we make it, with no volume commitments to wholesalers, etc.
We like to experiment with various projects. We made our farm 100% solar and we grow over 40 different fruit and nut trees for our own family. Our home was designed with Feng Shui principles in mind. Since we enjoy designing and making things, we started tinkering around with various crafts such as candle making and other crafts where we can use our calligraphy and design skills. Like our avocado oils, we create small quantities of each product and do everything we can by hand because we enjoy putting our passion into each product.